The Association

Blogosphere Dropped the Ball

By Craig Kwasniewski

Just want to chime in on the whole controversy involving thebiglead.com and some random radio DJ. (You can get the entire background of the story here.)

I agree with Brett, "this was a radio bit that was planned ahead of time."

Plus, the reaction within blogoshpere plays right into "that DJ's" hands. Think about it; the speed with which "that DJ's" audience crashes a website and the uproar from blogoshpere shows to advertisers how effective "that DJ" is in influencing the desired 18-35 demographic.

I'm not sure how radio advertisement works, but I'm guessing the people who handle "that DJ" will point out their effectiveness when selling the show.

So the only way to properly counter such activity is to simply ignore it altogether. People like "that DJ" live for a reaction of any kind and the worst thing for "that DJ" to ever hear is (as Ricky Fitts said in American Beauty), "you're boring, and you're totally ordinary, and you know it."

So to my beloved blogoshpere, ignore "that DJ" and he'll go away.

Colin Cowherd Has A Small Penis

by Brett Edwards

This is the story of a national radio host abusing his ability to reach a couple of million listeners, and doing so at the expense of a seemingly random victim. The two largest sports blog sites have already covered this, but I figure the more places we post this, the more people will see what a dick Cowherd is.

So here we go. On his radio show this morning, Cowherd decided it would be fun to randomly "blow up" a website each day, one that he found "annoying." He was doing this for no apparent reason, other than to prove that ESPN radio has a large audience, and that a percentage of that audience would do what he instructed. When choosing which site would be his first victim, it seemed like he simply solicited a site from one of his producers, and then gave it out on the air and instructed everyone to go there at once. The site is thebiglead.com (run by one of my fellow FanHouse contributors), and it experienced (and is still experiencing) significant down time as a result of this.

Now besides the obvious jokes about Cowherd's lack of size between his legs, the fact that he probably drives a red Camaro or a monster truck, and has a blonde wife with 44DD fake breasts, there is a little bit of a conspiracy theory emerging on how this happened. The Big Lead has been linked in Bill Simmons' column in the past, and that didn't crash his site, so why would a radio show giving out the site name to a bunch of people driving in their cars be able to have such a damaging effect on the servers?

UNLESS this was a radio bit that was planned ahead of time, with a full fledged DoS attack already set up to launch as soon as Cowherd mentioned the site's name. That would make much more sense on why the site crashed, and would be even more of a dick move than simply randomly "blowing up" a sports blog site. Here's the audio, listen for yourself and let us know if you think this was random, or something that was maliciously planned ahead of time. Oh, and fuck ESPN, I'm not linking to the audio, you can get it here.