By Craig Kwasniewski
So the fellas at TNT are at it again with a creative way to promote their Thursday night double headers. In the past, they brought out the likes of Ali G and and Spike Lee to participate in their ads. This time they roll out Jay-Z for their new 'Let the Truth Be Told' campaign. Here's what was said in the press release:
Turner Network Television ( TNT ), home of exclusive Thursday night NBA doubleheaders and the Emmy-award winning Inside the NBA show, announced today a landmark partnership with the formerly retired Grammy-award winning artist Jay-Z to star in a series of exclusive spots promoting the 2006-07 NBA season on TNT. The spots will give fans an introspective look into the mind of the entertainment mogul prior to the release of his highly-anticipated comeback album. The uniquely produced spots are another triumph for TNT which has been lauded for innovative creative pairings with other elite artists such as The Rolling Stones and Pharrell .
The series includes approx. eight different 30-second spots that show Jay-Z sharing his ‘truths' during a thought-provoking interview on core themes, such as competition, talent, stardom and legacy, during a ride through the streets of Manhattan in the back of a chauffer-driven car. The underlying essence of the series tracks the stages of a superstar athlete, which parallel that of an entertainment mogul.
The additional Let The Truth Be Told campaign promos put the athletes in the director's chair, allowing each player to create the idea and truth-telling script for their spot. The unique and highly-innovative promos will be launched in early October and will feature NBA superstars to be announced at a later date.
The line "the underlying essence of the series tracks the stages of a superstar athlete, which parallel that of an entertainment mogul" help explain the tie-in between Jay-Z rolling in a limo and the NBA on TNT. Thanks for clearing that up, because having a hip-hop artist talking about his own career doesn't have much to do with say Cleveland playing at Phoenix.
In the following segment, which ran back on October 5th, Jay-Z discusses his retirement:
The ads are fairly decent, but my favorites of all time involve Ali G: