Damon it's the Shoes!

by Craig Kwasniewski

Mired in a shooting slump while starting in place of injured Larry Hughes, Damon Jones of the Cavs looks to the Far East for a solution.

Is he becoming a Buddhist? Did he change his diet to sushi? Did he learn how to turn a television into a watch? Did he hire Yao Ming's publicity department so he too can become wayyyy overrated? The answer: none of the above.

Cleveland Cavaliers guard Damon Jones and Li-Ning Sports executive Abel Wu exchange contracts during a news conference Monday, Jan. 9, 2006, in Cleveland. Jones becomes the first American NBA player to endorse Chinese branded shoes and apparel.

That's right, Damon Jones will be sporting the new China Airs! Look for John Woo to sport the Mars Blackmon look for the new commercials during All-Star Weekend.

Yet another reason why Damon Jones is a favorite at The Association.